American Eagle has announced a partnership with Snapchat as part of its back-to-school shopping campaign. The collaboration will see more than 800 American Eagle stores across the United States featured as Promoted Places on Snap Map, allowing users to find store locations and interact with related content.
When users explore these Promoted Places, they can view information about each location, access Stories and Spotlight content from American Eagle, creators, and other Snapchatters, and click through to shop directly on ae.com. In addition, American Eagle is introducing the AE Jeans Try-on Haul Lens in the Lens Carousel and on its Public Profile.
American Eagle is the first specialty fashion retailer to use Promoted Places, a new advertising format designed to highlight points of interest on Snap Map. This feature aims to help brands connect with Snapchat’s large audience base—400 million people use Snap Map each month—and encourage both online engagement and in-person visits.
Crystal Alexander, Senior Manager, Client Partner at Snap Inc., said: “Snap Map is where millions of Snapchatters go to see what’s happening around them. With over 40 billion opens last quarter alone, it’s become one of the most powerful platforms for real-time discovery. With Promoted Places, we’re thrilled to help brands like American Eagle show up in both everyday moments and major events like back to school shopping and turn local discovery into real-world visits.”
According to recent data from Snapchat, over 95% of its users are planning to shop in-store for back-to-school items this year. This trend highlights the significance of physical retail locations during the season.
The introduction of Promoted Places provides retailers an opportunity to engage potential customers where they are already active online while encouraging foot traffic at brick-and-mortar stores. For more information about Snap Map usage statistics and advertising opportunities, visit https://forbusiness.snapchat.com/blog/introducing-promoted-places-for-snap-map.
