Intel has announced the launch of its Intel Experience store for the 2025 winter holiday shopping season. The store opens first in New York City and will expand to London, Munich, Paris, and Seoul over the following week. This initiative follows the company’s previous activation in London in 2024.
The Intel Experience store will display interactive exhibitions featuring AI-powered PCs developed by Intel’s technology partners, including ASUS, Acer, Dell, Google, HP, Lenovo, LG, Microsoft, MSI, and Samsung.
Brett Hannath, Corporate Vice President and Chief Marketing Officer at Intel, stated: “Intel is excited to bring this AI-powered shopping experience – in collaboration with our global retail and technology partners – to shoppers around the world for the holiday shopping season. AI technology has the potential to enable better everyday experiences for all of us, and this showcase will give shoppers an opportunity to see just how Intel and its partners are powering new ways for communities to create, game, work, learn, and connect.”
The store will operate at the following locations and dates:
– New York City: 1251 6th Avenue, from October 29 to November 30
– London: 95 Oxford St., from October 30 to November 30
– Munich: Viktualienmarkt 6, from October 30 to December 9
– Paris: 14 Boulevard Poissonniere, from November 4 to November 30
– Seoul: OPUS 407, 1318-1 Seocho-dong, from October 31 to November 30
The event is designed to allow shoppers to experience new AI-powered PC features and applications that are not always highlighted in general discussions about AI technology. More information can be found on the Intel Experience store page.



